4 free templates · Marketing

Marketing dashboard templates for Power BI

Marketing pages connect spend to outcomes: what each channel and campaign cost, how many leads it brought and how many became pipeline. These templates lay out spend and cost-per-lead cards, a funnel and a channel table side by side.

Marketing templates

Each template downloads as a background image, a theme JSON and a PBIP project; the ones marked with sample data open in Power BI Desktop with bound visuals.

With sample data
Marketing Campaign Performance
Power BI marketing dashboard template: spend, CTR, leads, CPL and ROAS KPIs, spend vs leads trend, lead funnel and channel efficiency charts.
Free for commercial use
With sample data
Web Analytics & SEO
Dark Power BI web analytics and SEO template: sessions by channel, engagement and conversions, top landing pages, query position vs CTR and visitor countries.
Free for commercial use
With sample data
Social Media Performance
Power BI social media dashboard template: followers and growth by network, engagement rate by content type, best day and time to post, and top posts.
Free for commercial use
With sample data
Email Marketing
Power BI email marketing template: open, click and unsubscribe rates, revenue per 1,000 emails, list growth, revenue by campaign type and sends.
Free for commercial use

More marketing layouts are on the way. Browse all templates or start from a blank page in the Design Studio.

What a marketing dashboard should answer

What did each channel cost and what did it return?
Which campaigns produce leads that convert to pipeline?
Where does the funnel leak?
How is spend pacing against the monthly budget?

Layout advice

Use one colour per channel across every visual on the page, and keep cost metrics (spend, CPL) visually separate from volume metrics (leads, MQLs) so readers don't compare unlike numbers.

Check any layout with the Design Check in the Design Studio (contrast, grid, gutters), and pick a contrast-checked theme to match.