Directory · Microsoft Marketplace (formerly AppSource)

Power BI custom visuals: free and paid, compared

59 notable custom visuals from 21 publishers, with what each one does, how it is licensed, what it costs where the vendor publishes a price, whether Microsoft has certified it, and the built-in Power BI visual that may make it unnecessary. Every fact links to its source and was checked on the date below.

By · Founder & Reliability Engineer · Updated

visuals
59visuals
free
32free
certified
50certified
with published per-user prices
10with published per-user prices

Where to start, by job

Our shortlist for the most common jobs. It is an editorial pick, not a ranking; the full profiles show prices, limits and alternatives.

  • Any chart, free, if you can write a spec

    Deneb

    Free, MIT, certified; Vega and Vega-Lite with Power BI interactivity.

  • Custom HTML/SVG cards from DAX

    HTML Content

    Free; a certified Secure edition exists for exports and locked-down tenants.

  • Flows between stages

    Sankey Chart (Microsoft)

    Free, certified, open source; Power BI still has no native Sankey.

  • Floor plans and diagrams

    Synoptic Panel by OKVIZ

    Binds data to SVG areas; free edition limited to one map and 15 data points.

  • IBCS variance reporting

    Zebra BI Tables

    Certified, IBCS styling; from $816/yr for up to 10 users, viewers included.

  • Many chart types in one licence

    Inforiver Analytics+

    100+ charts, certified; $3/user/month published.

  • Project timelines with a task grid

    Gantt Chart by MAQ Software

    Certified; Premium adds progress, status and milestones. Try the native Gantt preview first.

  • Actual vs target, compact

    Bullet Chart (Microsoft)

    Free and certified; denser than a gauge.

Browse all 59 visuals

Showing 59 of 59 visuals

Charts (12)

Chart types and chart toolkits the core visuals don't cover.

Tables & matrix (3)

Matrix and table replacements with richer layout or formatting.

KPI & cards (10)

Cards, gauges, bullet charts and KPI trend visuals.

Maps & floor plans (6)

Geographic maps, flow maps and image/SVG floor plans.

Gantt & project (5)

Project timelines, roadmaps and resource schedules.

Finance & IBCS (6)

Variance reporting, IBCS notation, planning and write-back.

Flow & network (5)

Sankey, network graphs and hierarchy trees.

Slicers & filters (7)

Search, hierarchy, button and timeline slicers.

Text, HTML & AI (5)

HTML/SVG rendering, text styling and word clouds.

Published prices at a glance

Only vendors that publish a list price appear here; the others sell by quote or through the Marketplace plan tab. Prices are in USD, before tax, as of Nov 4, 2026.

Published list prices of paid Power BI custom visuals
VisualLicencePublished price
Zebra BI TablesZebra BIPaid per userStarter $816/yr for up to 10 users ($600 first year for new customers); Business $3,792/yr for up to 50; Enterprise by quote. Every builder and viewer needs a licence. source for Zebra BI Tables pricing
Zebra BI ChartsZebra BIPaid per userStarter $816/yr for up to 10 users ($600 first year for new customers); Business $3,792/yr for up to 50; Enterprise by quote. Every builder and viewer needs a licence. source for Zebra BI Charts pricing
ValQ PlanLumel (ValQ)Paid per userNamed users from $5/user/month; named creators from $95/creator/month with unlimited viewers; domain-wide by quote. source for ValQ Plan pricing
Inforiver Analytics+Lumel (Inforiver)Paid per userNamed users $3/user/month (2–999 users) or $2.40 (1,000–4,999); domain-wide from $12,000/yr. Free to use in Power BI Desktop; licence needed in the Service. source for Inforiver Analytics+ pricing
Multiple Axes Chart (xViz)Lumel (xViz)Paid per user$9.99/user/year (named users; every viewer needs a licence) or a domain-wide licence by quote. source for Multiple Axes Chart (xViz) pricing
Zebra BI CardsZebra BIPaid per userStarter $816/yr for up to 10 users ($600 first year for new customers); Business $3,792/yr for up to 50; Enterprise by quote. Every builder and viewer needs a licence. source for Zebra BI Cards pricing
Linear Gauge (xViz)Lumel (xViz)Paid per userNamed users from $9.99/user/year per visual (every viewer needs a licence); domain-wide by quote. Free in Power BI Desktop per the listing. source for Linear Gauge (xViz) pricing
Icon Map ProTekantisPaid per userPer user via Marketplace: $55/user/yr (1–24 users), $49.50 (25–149), $44 (150–999), $33 (1,000+); monthly $5–$3. Capacity, Publish to web, Embedded and Report Server by quote. source for Icon Map Pro pricing
Gantt Chart (xViz)Lumel (xViz)Paid per userNamed users from $9.99/user/year per visual (every viewer needs a licence); domain-wide by quote. Free in Power BI Desktop per the listing. source for Gantt Chart (xViz) pricing
Hierarchy Tree (xViz)Lumel (xViz)Paid per userNamed users from $9.99/user/year per visual (every viewer needs a licence); domain-wide by quote. Free in Power BI Desktop per the listing. source for Hierarchy Tree (xViz) pricing

How to read the labels

Free
No paid plan on the listing or the vendor site. Many are Microsoft visuals with MIT-licensed source on GitHub.
Freemium
Usable free with documented limits or a watermark; a licence unlocks the rest. Counted as paid in the filter.
Paid per user
Every creator and, for most vendors, every viewer needs a licence, bought on Marketplace or from the vendor.
Paid per tenant
Sold per organisation, capacity or package, usually by quote.

Background: licence models for Marketplace visuals and what certification means (Microsoft Learn). Want to see what a .pbiviz actually requests before you install it? Open it in the free pbiviz Inspector.

How this directory is built

Versions, release dates and certification come from the DataChant PowerBI-Visuals-Marketplace tracker, a weekly crawl of the Marketplace catalog, cross-checked against each listing. Prices come only from the vendor's own pricing page or Marketplace listing; where a vendor sells by quote we say so rather than guess. We list no ratings, reviews or install counts.

“Native alternative” names the built-in Power BI visual that covers the same job as of November 2026, with its status (GA or preview) and a link to Microsoft Learn. “Generate your own” appears where VizForge's generator covers the chart type; it is our product, and each profile page lists the trade-offs. VizForge is not affiliated with any vendor listed. Spotted an error, or a vendor with a correction? Email support@vizforge.ai and we will fix it.

FAQ

What are the best Power BI custom visuals in 2026?

It depends on the job. For free and flexible: Deneb (Vega-Lite) and HTML Content. For flows: Microsoft's Sankey Chart. For financial variance reporting: Zebra BI or Inforiver, both licensed per user. For floor plans: Synoptic Panel by OKVIZ. Check the native visuals first: Power BI added a Gantt (preview), an input slicer and a button slicer that replace several older custom visuals.

Are there free Power BI custom visuals?

Yes. Most of Microsoft's own visuals (Sankey, Word Cloud, Bullet Chart, Chiclet Slicer, Timeline Slicer, Gantt, Power KPI) are free and open source, and community visuals such as Deneb and HTML Content are free. Filter this directory by “Free” to see them. Freemium visuals are usable free with limits; we count them as paid.

What does “certified” mean for a Power BI visual?

Microsoft has reviewed the visual's code and it does not call external services. Certified visuals work in PowerPoint and PDF export and in email subscriptions, and tenants can be set to allow certified visuals only. Uncertified is not necessarily unsafe: map visuals that load tiles cannot be certified, for example.

Do report viewers need a licence for a paid custom visual?

For most paid visuals, yes. Zebra BI, Inforiver, xViz and Icon Map Pro all count viewers as well as creators on their per-user plans, per their pricing pages. Microsoft notes that Marketplace licence enforcement is not supported in Publish to web, embedding, national clouds and Report Server, which is why vendors sell those scenarios directly.

Is AppSource the same as Microsoft Marketplace?

Yes. Power BI visuals that used to be listed on AppSource are now listed on Microsoft Marketplace.

Is this directory sponsored?

No. VizForge is not affiliated with any vendor listed and nobody paid to be included. VizForge sells an AI generator for custom visuals, which is why each card says when you could generate an equivalent; the trade-offs are spelled out on each profile page.

Related

Owning the visual instead of renting it, and the free tools around it.

Make the report.
Then make it yours.

The Design Studio, templates and tools are free with no account (exports carry a small VizForge mark until you sign in). Sign up when you want AI: 5 credits on us, no card.

Generate a custom visualDesign a page free

Generated visuals are type-checked and built before you download them; one that fails the quality SLA refunds its credits. See all features or pricing.