Marketing · Power BI template

Social Media Performance Power BI template

Power BI social media dashboard template: followers and growth by network, engagement rate by content type, best day and time to post, and top posts.

By · Founder & Reliability Engineer · Updated

Free for commercial use

Dark version: same layout, colours re-solved and checked for WCAG AA contrast.

Social Media Performance Power BI dashboard template: 5 KPI cards, a line chart, a bar chart, a matrix, a table and 2 slicers on a 1280×720 page

BetaOpens in Power BI Desktop with 5 tables of sample data and every visual bound. See what’s inside

Free, no sign-up. The PBIP with sample data includes the background, theme and a README. 1920×1080 fits a new page in a Fluent 2 report; 1280×720 and 2× fit Classic pages. Downloads carry a small “Made with VizForge” mark (sign in to the studio to remove it).

Customise in the design studio →
Layout
Plain header, 5 outline KPIs, follower lines + content-type bars, day × time heatmap + top-posts table
Page size
1280×720 px (16:9, Power BI default)
Theme
Lavender SaaS

Open the sample-data PBIP in Power BI Desktop

Checked against Microsoft Learn's Power BI Desktop projects documentation (as of Nov 2026).

  1. 1

    Unzip to a short path and open the .pbip

    Extract the zip to a short local folder such as C:\PBI (Windows limits project paths to 260 characters, and Desktop can't save a project straight to OneDrive or SharePoint), then double-click the .pbip file or use File → Open in Power BI Desktop. Microsoft still lists projects and TMDL as preview features (as of Nov 2026): if Desktop won't open the project, go to File → Options and settings → Options → Preview features, tick “Power BI Project (.pbip) save option” and “Store semantic model using TMDL format”, then restart Desktop.

  2. 2

    Select Refresh once

    The project ships without the local data cache (.pbi/cache.abf), so Desktop opens the full model definition without data. Select Home → Refresh: every table is built from values written into its Power Query step, so there is no data source to sign in to.

  3. 3

    Save as .pbix or connect your data

    Use File → Save as to keep a single .pbix file, or open Transform data and replace each table's Source step with your own query, keeping the column names so the measures and visuals keep working.

What’s inside the Social Media sample model

Rendered from the same definition the download writes as TMDL, so this list always matches the file.

Tables
5
Fact rows
344
DAX measures
8

Six months of organic social media for a fictional consumer brand on four networks (May to October 2026): 240 posts with content type, day and time slot, impressions, reach, engagements and link clicks, plus weekly follower counts and new followers per network. Units: Counts of followers, people reached, engagements and clicks.

Tables and columns

Calendar

Date table · 2026, one row per day

Date table generated in Power Query (List.Dates), marked as the model's date table.

  • Date (date)
  • Year (whole number)
  • Quarter (text)
  • Month (text)
  • Month Name (text)
  • Week Start (date)
  • Weekday (text)
  • Fiscal Year (text)

Network

Dimension · 4 rows

Social networks.

  • Network (text)

Content Type

Dimension · 5 rows

Post formats.

  • Content Type (text)

Followers

Fact · 104 rows

Weekly follower snapshot and new followers per network.

  • Week (date)
  • Network (text)
  • Followers (whole number)
  • New Followers (whole number)

Posts

Fact · 240 rows

One row per published post (fictional titles).

  • Post ID (text)
  • Date (date)
  • Weekday (text)
  • Time Slot (text)
  • Network (text)
  • Content Type (text)
  • Title (text)
  • Impressions (whole number)
  • Reach (whole number)
  • Engagements (whole number)
  • Link Clicks (whole number)

Relationships

Many-to-one, single direction. Inactive relationships are switched on inside a measure with USERELATIONSHIP.

  • Followers[Week] → 'Calendar'[Date]
  • Followers[Network] → Network[Network]
  • Posts[Date] → 'Calendar'[Date]
  • Posts[Network] → Network[Network]
  • Posts[Content Type] → 'Content Type'[Content Type]

DAX measures

All measures live in a dedicated Key Measures table. Copy any of them into your own model; rename the table and column references to match.

FollowersFollowers at the latest week.
Followers =
VAR LastWeek = MAX ( Followers[Week] )
RETURN
    CALCULATE ( SUM ( Followers[Followers] ), Followers[Week] = LastWeek )

Format string: #,0

Follower Growth %Change in followers from the first to the last week in context.
Follower Growth % =
VAR FirstWeek = MIN ( Followers[Week] )
VAR Opening = CALCULATE ( SUM ( Followers[Followers] ), Followers[Week] = FirstWeek )
RETURN
    DIVIDE ( [Followers] - Opening, Opening )

Format string: 0.0%

ReachAccounts reached (summed per post).
Reach =
SUM ( Posts[Reach] )

Format string: #,0

EngagementsLikes, comments, shares and saves.
Engagements =
SUM ( Posts[Engagements] )

Format string: #,0

Engagement RateEngagements per account reached.
Engagement Rate =
DIVIDE ( [Engagements], [Reach] )

Format string: 0.0%

Link ClicksClicks to the website.
Link Clicks =
SUM ( Posts[Link Clicks] )

Format string: #,0

PostsPosts published.
Posts =
COUNTROWS ( Posts )

Format string: #,0

Engagements per PostAverage engagements per post.
Engagements per Post =
DIVIDE ( [Engagements], [Posts] )

Format string: #,0

What each visual is bound to

The PBIP opens with these fields already on each visual.

Field bindings per visual
VisualFields
NetworkSlicerNetwork[Network]
Content typeSlicer'Content Type'[Content Type]
FollowersCard[Followers]
Follower growthCard[Follower Growth %]
Engagement rateCard[Engagement Rate]
ReachCard[Reach]
Link clicksCard[Link Clicks]
Followers by weekLine chartCalendar[Week Start], [Followers], Network[Network]
Engagement rate by content typeBar chart'Content Type'[Content Type], [Engagement Rate]
Best time to postMatrixPosts[Weekday], [Engagement Rate], Posts[Time Slot]
Top postsTablePosts[Title], Network[Network], 'Content Type'[Content Type], Posts[Date], [Engagements], [Engagement Rate], [Link Clicks]

Questions this dashboard answers

Each one is answered by a visual on the page, from the sample model's own tables and measures.

About this dashboard layout

Social media reports go wrong when they add up numbers that don't add up. Followers are a snapshot, so the follower card reads the latest week rather than summing weeks, and follower growth compares the first and last week in the selection. Reach, engagements and clicks are per post and do add up.

Engagement rate is engagements over reach for the posts in context. The follower lines show one line per network; engagement rate by content type ranks short video, carousels, images, text posts and live sessions, which is the chart that settles the content-mix argument.

The best-time matrix crosses weekday with a three-hour time slot and shows engagement rate. Both columns sort in calendar order through hidden order columns, and with a colour scale the matrix becomes a heatmap of when your audience responds. The top-posts table lists posts by engagements with rate and link clicks.

Network names describe where posts were published; this template is not connected to or endorsed by any network. The sample is six months of posts for a fictional consumer brand.

Visuals on the page

Positions are Power BI page pixels. Enter them in Format → General → Properties → Size and position, or use the PBIP download where they are already set.

Visual positions in the Social Media Performance template
VisualTypeXYWidthHeight
NetworkSlicer9202416040
Content typeSlicer10962416040
FollowersCard4012016864
Follower growthCard29612016064
Engagement rateCard54412016064
ReachCard79212016064
Link clicksCard104012016064
Followers by weekLine chart40232704200
Engagement rate by content typeBar chart792232448200
Best time to postMatrix40480456200
Top postsTable544480696200

Custom visuals for this layout

Built-in Power BI visuals cover most slots above. These slots also suit a custom visual; each page covers the data shape, DAX and a prompt to generate it as a .pbiviz.

Already have a report?

Brand Makeover tries Social Media Performance first on every page of your Power BI project (.pbip zip) where it fits: the page's visuals have to go into its 9 data slots without overlaps. Pages it can't seat get another catalog layout or a brand grid. Queries, filters and bookmarks are left as they are. Free, in your browser.

Opens with the Analyst / Dense preset, because the Executive preset doesn't use this layout (9 data slots; this preset uses templates with at most 7).

Restyle my report into this

Swap a slot for a custom visual

Pick any slot and VizForge AI writes a custom visual (.pbiviz, with TypeScript source) sized to it, in this template's colours and shaped for the fields it is bound to.

Generate one that fits this layout.

Card · 168×64 px · bound to [Followers]

1, 2 or 5 credits depending on the brief · 5 free on signup. Sign in or create a free account on the next screen; the brief is saved for 30 minutes.

Brief sent to the generator (you can edit it there)

A Power BI card visual titled "Followers". It sits in a 168×64 px slot on a designed report page. Match the report's brand: data colours #6D28D9, #2563EB, #EC4899, #BF7B09, #0D9488, #64748B; background #FFFFFF; text #1A1530; font Segoe UI. Transparent visual background so the page design shows through; no visual border. In the sample model it is bound to [Followers]; keep the same data roles so the fields drop straight in.

Not sure what to build? Browse the visual catalog or open the template in the design studio and hand off any slot from there. Or start in the AI generator with a blank brief.

Colours and theme

Lavender SaaS

Product-analytics Power BI theme in violet and electric blue on a lavender-tinted page; crisp white cards and clear churn/growth colours for SaaS metrics.

See the Lavender SaaS palette and contrast checks →

Use the background in an existing report

Prefer to keep your own report? Apply the design to it instead of opening the PBIP.

  1. 1

    Download the background

    Take the 1920×1080 PNG for a new page in a Fluent 2 report (the default size for new pages), or the 2× PNG (2560×1440) for sharp text on a 1280×720 Classic page. Power BI scales the image to the canvas.

  2. 2

    Set the canvas background

    Format page → Canvas background → Browse. Set Image fit to Fill and transparency to 0%.

  3. 3

    Import the theme

    Design ribbon → Import theme (in the Power BI service: View → Theme pane), then pick the downloaded JSON. Data colours and fonts now match the design. Older Desktop builds: View → Themes → Browse for themes.

  4. 4

    Place your visuals

    Size each visual to the positions above with background and border off, or open the PBIP project where they are already placed.

Questions about this template

Does the Social Media Performance template come with sample data?

Yes. The “PBIP with sample data” download contains a semantic model with 5 tables and 8 DAX measures, and every visual on the page is already bound to it. The sample: Six months of organic social media for a fictional consumer brand on four networks (May to October 2026): 240 posts with content type, day and time slot, impressions, reach, engagements and link clicks, plus weekly follower counts and new followers per network. The data is written into each table's Power Query step, so there is no data source or sign-in.

Is it a .pbix file?

It is a Power BI project (PBIP): a folder of text files that Power BI Desktop opens like a .pbix. Open the .pbip file, select Refresh once to load the sample rows, then use File → Save as if you want a single .pbix.

What visuals are in the Social Media Performance template?

The page has 11 visual areas: 2 slicers, 5 cards, 1 line chart, 1 bar chart, 1 matrix, 1 table. Their exact positions are listed on this page so you can match them in Power BI's Format → General → Properties panel, or skip that step by downloading the PBIP project.

Which theme does the Social Media Performance template use?

It ships with the Lavender SaaS theme (light tone). Download the theme JSON here, or open the template in the design studio and switch to any other theme or your own brand colours.

Is there a dark version of the Social Media Performance template?

Yes. Switch the preview to Dark and every download (background, theme JSON and PBIP) comes in that version. The layout is identical; the page, card and text colours are re-solved for a dark page, and the accent, status and data colours keep their hues but are adjusted until text meets WCAG AA (4.5:1) and chart colours reach 3:1 against the cards.

How do I use the background image in Power BI Desktop?

Select the page, open Format page → Canvas background, choose Browse and pick the PNG, then set Image fit to Fill and transparency to 0%. Give your visuals a transparent background and no border so the designed panels show through.

Can I open the PBIP project in Power BI Desktop?

Yes. PBIR is the default report format in Power BI Desktop since September 2026, and the download is a PBIP project: unzip it and open the .pbip file, select Refresh once and the sample data loads into visuals that are already bound (the empty PBIP leaves the containers unbound for your own data). Microsoft still lists projects and TMDL as preview features (as of Nov 2026), so if Desktop won't open it, enable them under File → Options and settings → Options → Preview features.

Dashboard guides that use these visuals

Guides to the same dashboard job: which custom visuals it needs, the DAX behind them and prompts to generate them.

KPI cards for this layout

Headline numbers drawn by one DAX SVG measure each, for the Card visual or a table row.

Want the headline numbers to look like cards rather than plain values? Browse the KPI card gallery or build your own in the SVG measure builder.

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Make the Social Media Performance template yours

Swap in your brand colours and logo, move panels, add icons and generate missing visuals with AI, then export the background, theme JSON and PBIP project.

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