Icon category · 80 icons

People and user icons for Power BI

People icons stand for headcount, customers and users. HR pages, customer analytics and product usage reports use them to label counts of humans rather than of transactions.

Colour

80 icons

Accessibility

Lucide · ISC · #2563EB

Copy for Power BI

Icon Accessibility =
VAR IconColour = "%232563EB" -- write # as %23 inside a data URI
RETURN
    "data:image/svg+xml;utf8," &
    "<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' color='" & IconColour & "' fill='none' stroke='" & IconColour & "' stroke-width='2' stroke-linecap='round' stroke-linejoin='round' width='24' height='24'><circle cx='16' cy='4' r='1'/><path d='m18 19 1-7-6 1'/><path d='m5 8 3-3 5.5 3-2.36 3.5'/><path d='M4.24 14.5a5 5 0 0 0 6.88 6'/><path d='M13.76 17.5a5 5 0 0 0-6.88-6'/></svg>"

DAX measure and data URI: set the measure's Data category to Image URL. Theme icon JSON: paste its iconsblock into your current theme JSON and import that with Design → Import theme (older builds: View → Themes → Browse for themes), then pick the icon in Conditional formatting → Icons. Importing the icons-only file on its own replaces your theme, so your colours and text styles fall back to Power BI's defaults.

Your set (0)

Theme JSON holds only the icons: merge its icons block into your current theme before importing, or your theme's colours reset.

Add up to 24 icons (for example good / neutral / bad) to export them together.

Using people & users icons in Power BI

Where people & users icons earn their place in a report, and how to keep them readable.

Single-person icons label one role or one user; group icons label counts. A 'Customers' card with a single-person icon undersells what the number means.

Avoid gendered figures unless the data is about gender. Neutral silhouettes keep an HR report inclusive and stop readers inferring something the data doesn't say.

Power BI tip: For a 'new vs returning' split, use two people icons with a plus and a refresh modifier; in a table, set their column width to 32 px and turn off word wrap so rows line up.

Good uses

Headcount and FTE cards
Active users and customers KPIs
Team or org-unit tables
New vs returning customer splits

Three steps from this page to your report

01
Pick and colour
Choose one of the people & users icons below and set its colour to match your theme.
02
Copy the format you need
SVG or PNG for Image visuals and button icons; the DAX measure or data URI for tables, matrices and cards; theme icon JSON for conditional formatting.
03
Bind it in Power BI
For a measure, set Measure tools → Data category to Image URL. For theme icons, import the theme and choose the icon in Conditional formatting → Icons.

Want the icon next to a formatted value with a target colour? The free DAX SVG measure builder draws icon + value cards, and the conditional formatting icons recipe walks through custom icon sets end to end.

Questions about these icons

Can I use these people & users icons in commercial Power BI reports?

Yes. They come from open-source sets under the MIT or ISC licence (25 from Lucide, 24 from Tabler Icons, 7 from Heroicons, 24 from Fluent UI System Icons), which allow commercial use. Keep the licence notice when you redistribute the icon files themselves; the full texts are on the licence page. Licence texts · licence file (.txt)

Why does my DAX icon show as text?

The measure's Data category must be Image URL (Measure tools → Data category). Also check that every # in the SVG is written as %23, which the copied measure already does.