Icon category · 39 icons

Marketing icons for Power BI

Marketing icons label outbound effort: campaigns, announcements, content, social reach. Campaign dashboards use them to tell paid, owned and earned activity apart.

Colour

39 icons

Tabler · MIT · #2563EB

Copy for Power BI

Icon Ad =
VAR IconColour = "%232563EB" -- write # as %23 inside a data URI
RETURN
    "data:image/svg+xml;utf8," &
    "<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' color='" & IconColour & "' fill='none' stroke='" & IconColour & "' stroke-width='2' stroke-linecap='round' stroke-linejoin='round' width='24' height='24'><path d='M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10'/><path d='M7 15v-4a2 2 0 0 1 4 0v4'/><path d='M7 13l4 0'/><path d='M17 9v6h-1.5a1.5 1.5 0 1 1 1.5 -1.5'/></svg>"

DAX measure and data URI: set the measure's Data category to Image URL. Theme icon JSON: paste its iconsblock into your current theme JSON and import that with Design → Import theme (older builds: View → Themes → Browse for themes), then pick the icon in Conditional formatting → Icons. Importing the icons-only file on its own replaces your theme, so your colours and text styles fall back to Power BI's defaults.

Your set (0)

Theme JSON holds only the icons: merge its icons block into your current theme before importing, or your theme's colours reset.

Add up to 24 icons (for example good / neutral / bad) to export them together.

Using marketing icons in Power BI

Where marketing icons earn their place in a report, and how to keep them readable.

Give paid, owned and earned media three different icons and keep them across every page. Attribution reports get confusing fast; consistent icons are a cheap anchor.

Don't use social network logos for channels. They are trademarks; a hashtag or broadcast icon plus the channel name in text does the same job.

Power BI tip: On a campaign table, add the channel icon column first and freeze it by putting the table in a scrollable container; readers keep the channel in view while scrolling metrics.

Good uses

Campaign tiles
Content and newsletter KPIs
Paid vs organic splits
Launch and announcement timelines

Three steps from this page to your report

01
Pick and colour
Choose one of the marketing icons below and set its colour to match your theme.
02
Copy the format you need
SVG or PNG for Image visuals and button icons; the DAX measure or data URI for tables, matrices and cards; theme icon JSON for conditional formatting.
03
Bind it in Power BI
For a measure, set Measure tools → Data category to Image URL. For theme icons, import the theme and choose the icon in Conditional formatting → Icons.

Want the icon next to a formatted value with a target colour? The free DAX SVG measure builder draws icon + value cards, and the conditional formatting icons recipe walks through custom icon sets end to end.

Questions about these icons

Can I use these marketing icons in commercial Power BI reports?

Yes. They come from open-source sets under the MIT or ISC licence (8 from Lucide, 17 from Tabler Icons, 5 from Heroicons, 9 from Fluent UI System Icons), which allow commercial use. Keep the licence notice when you redistribute the icon files themselves; the full texts are on the licence page. Licence texts · licence file (.txt)

Why does my DAX icon show as text?

The measure's Data category must be Image URL (Measure tools → Data category). Also check that every # in the SVG is written as %23, which the copied measure already does.