Icon category · 80 icons

Retail and e-commerce icons for Power BI

Retail icons follow the order journey: browse, add to cart, check out, ship, return. They label funnel stages and store metrics on retail and e-commerce pages.

Colour

80 icons

App store

Fluent · MIT · #2563EB

Copy for Power BI

Icon App store =
VAR IconColour = "%232563EB" -- write # as %23 inside a data URI
RETURN
    "data:image/svg+xml;utf8," &
    "<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' color='" & IconColour & "' fill='" & IconColour & "' width='24' height='24'><path d='M17.75 3C19.55 3 21 4.46 21 6.25v11.5c0 1.8-1.46 3.25-3.25 3.25H6.25A3.25 3.25 0 0 1 3 17.75V6.25C3 4.45 4.46 3 6.25 3zm0 1.5H6.25c-.97 0-1.75.78-1.75 1.75v11.5c0 .97.78 1.75 1.75 1.75h11.5c.97 0 1.75-.78 1.75-1.75V6.25c0-.97-.78-1.75-1.75-1.75M9.37 15.25l-.51.88a.75.75 0 0 1-1.34-.67l.04-.09.07-.12zm3.92-5.23L15.01 13h1.74c.38 0 .7.29.75.65v.1c0 .38-.28.7-.65.75h-.97l.5.87a.75.75 0 0 1-1.24.84l-.06-.09-2.66-4.6zm-.03-2.92c.33.2.46.6.32.94l-.05.09L10.68 13h1.73l.87 1.5H7.25a.75.75 0 0 1-.1-1.49h1.8l2.18-3.74-.67-1.15a.75.75 0 0 1 .2-.96l.08-.06c.33-.19.74-.1.97.19l.05.08.24.41.24-.4a.75.75 0 0 1 1.02-.28'/></svg>"

DAX measure and data URI: set the measure's Data category to Image URL. Theme icon JSON: paste its iconsblock into your current theme JSON and import that with Design → Import theme (older builds: View → Themes → Browse for themes), then pick the icon in Conditional formatting → Icons. Importing the icons-only file on its own replaces your theme, so your colours and text styles fall back to Power BI's defaults.

Your set (0)

Theme JSON holds only the icons: merge its icons block into your current theme before importing, or your theme's colours reset.

Add up to 24 icons (for example good / neutral / bad) to export them together.

Using retail & e-commerce icons in Power BI

Where retail & e-commerce icons earn their place in a report, and how to keep them readable.

Give each funnel stage a distinct icon and keep the order left to right. A cart, a card and a box read as a sequence; three variations of a cart do not.

For store pages, pair a storefront icon with the store type rather than the brand. Logos belong to the brand owner and age badly when a banner is renamed.

Power BI tip: Add an icon column to a small Funnel Stage dimension (Stage, Sort Order, ImageURL) and show it in a table beside the funnel visual; set the column's Data category to Image URL.

Good uses

Funnel stages (sessions → cart → checkout → order)
Store vs online channel splits
Promotion and discount KPIs
Product category tiles

Three steps from this page to your report

01
Pick and colour
Choose one of the retail & e-commerce icons below and set its colour to match your theme.
02
Copy the format you need
SVG or PNG for Image visuals and button icons; the DAX measure or data URI for tables, matrices and cards; theme icon JSON for conditional formatting.
03
Bind it in Power BI
For a measure, set Measure tools → Data category to Image URL. For theme icons, import the theme and choose the icon in Conditional formatting → Icons.

Want the icon next to a formatted value with a target colour? The free DAX SVG measure builder draws icon + value cards, and the conditional formatting icons recipe walks through custom icon sets end to end.

Questions about these icons

Can I use these retail & e-commerce icons in commercial Power BI reports?

Yes. They come from open-source sets under the MIT or ISC licence (21 from Lucide, 28 from Tabler Icons, 7 from Heroicons, 24 from Fluent UI System Icons), which allow commercial use. Keep the licence notice when you redistribute the icon files themselves; the full texts are on the licence page. Licence texts · licence file (.txt)

Why does my DAX icon show as text?

The measure's Data category must be Image URL (Measure tools → Data category). Also check that every # in the SVG is written as %23, which the copied measure already does.