Retail & e-commerce · Power BI template

Retail Store Performance Power BI template

Power BI retail store dashboard template with a side story panel, store map by sales density, store league table and department sales.

By · Founder & Reliability Engineer · Updated

Free for commercial use

Dark version: same layout, colours re-solved and checked for WCAG AA contrast.

Retail Store Performance Power BI dashboard template: 3 KPI cards, a map, a matrix, a column chart and 2 slicers on a 1280×720 page

BetaOpens in Power BI Desktop with 5 tables of sample data and every visual bound. See what’s inside

Free, no sign-up. The PBIP with sample data includes the background, theme and a README. 1920×1080 fits a new page in a Fluent 2 report; 1280×720 and 2× fit Classic pages. Downloads carry a small “Made with VizForge” mark (sign in to the studio to remove it).

Customise in the design studio →
Layout
Left story panel with stacked KPIs and slicers, map over league table and bars
Page size
1280×720 px (16:9, Power BI default)
Theme
Earth Tones

Open the sample-data PBIP in Power BI Desktop

Checked against Microsoft Learn's Power BI Desktop projects documentation (as of Nov 2026).

  1. 1

    Unzip to a short path and open the .pbip

    Extract the zip to a short local folder such as C:\PBI (Windows limits project paths to 260 characters, and Desktop can't save a project straight to OneDrive or SharePoint), then double-click the .pbip file or use File → Open in Power BI Desktop. Microsoft still lists projects and TMDL as preview features (as of Nov 2026): if Desktop won't open the project, go to File → Options and settings → Options → Preview features, tick “Power BI Project (.pbip) save option” and “Store semantic model using TMDL format”, then restart Desktop.

  2. 2

    Select Refresh once

    The project ships without the local data cache (.pbi/cache.abf), so Desktop opens the full model definition without data. Select Home → Refresh: every table is built from values written into its Power Query step, so there is no data source to sign in to.

  3. 3

    Save as .pbix or connect your data

    Use File → Save as to keep a single .pbix file, or open Transform data and replace each table's Source step with your own query, keeping the column names so the measures and visuals keep working.

What’s inside the Retail sample model

Rendered from the same definition the download writes as TMDL, so this list always matches the file.

Tables
5
Fact rows
462
DAX measures
5

Ten UK stores in three regions and three formats with quarterly sales by department and footfall from Oct 2024 to Sep 2026. Milton Keynes opened in April 2025, so it is excluded from like-for-like growth. Units: GBP; footfall in visitors; floor area in square feet.

Tables and columns

Calendar

Date table · 2024–2026, one row per day

Date table generated in Power Query (List.Dates), marked as the model's date table.

  • Date (date)
  • Year (whole number)
  • Quarter (text)
  • Month (text)
  • Month Name (text)
  • Week Start (date)
  • Weekday (text)
  • Fiscal Year (text)

Store

Dimension · 10 rows

Stores with location (geocoded by city), format, selling area and a like-for-like flag.

  • Store (text)
  • City (text)
  • Region (text)
  • Format (text)
  • Sq Ft (whole number)
  • Comparable (whole number)

Department

Dimension · 5 rows

Merchandise departments.

  • Department (text)

Store Sales

Fact · 385 rows

Net sales per store, department and quarter (Date = first day of the quarter).

  • Date (date)
  • Store (text)
  • Department (text)
  • Sales (decimal)

Store Traffic

Fact · 77 rows

Door-counter footfall and transactions per store and quarter.

  • Date (date)
  • Store (text)
  • Footfall (whole number)
  • Transactions (whole number)

Relationships

Many-to-one, single direction. Inactive relationships are switched on inside a measure with USERELATIONSHIP.

  • 'Store Sales'[Date] → 'Calendar'[Date]
  • 'Store Sales'[Store] → Store[Store]
  • 'Store Sales'[Department] → Department[Department]
  • 'Store Traffic'[Date] → 'Calendar'[Date]
  • 'Store Traffic'[Store] → Store[Store]

DAX measures

All measures live in a dedicated Key Measures table. Copy any of them into your own model; rename the table and column references to match.

Total SalesNet sales.
Total Sales =
SUM ( 'Store Sales'[Sales] )

Format string: £#,0

LFL Growth %Like-for-like growth: stores trading in both years only.
LFL Growth % =
VAR Current = CALCULATE ( [Total Sales], Store[Comparable] = 1 )
VAR Prior =
    CALCULATE ( [Total Sales], Store[Comparable] = 1, SAMEPERIODLASTYEAR ( 'Calendar'[Date] ) )
RETURN
    DIVIDE ( Current - Prior, Prior )

Format string: +0.0%;-0.0%;0.0%

FootfallVisitors counted at the door.
Footfall =
SUM ( 'Store Traffic'[Footfall] )

Format string: #,0

Conversion %Transactions per visitor.
Conversion % =
DIVIDE ( SUM ( 'Store Traffic'[Transactions] ), [Footfall] )

Format string: 0.0%

Sales per Sq FtSales density for the selected period.
Sales per Sq Ft =
DIVIDE ( [Total Sales], SUM ( Store[Sq Ft] ) )

Format string: £#,0

What each visual is bound to

The PBIP opens with these fields already on each visual.

Field bindings per visual
VisualFields
Stores by sales per sq ftMapStore[City], [Sales per Sq Ft]
Total salesCard[Total Sales]
Like-for-like growthCard[LFL Growth %]
Store league tableMatrixStore[Store], [Total Sales], [LFL Growth %], [Sales per Sq Ft], [Footfall], [Conversion %]
Sales by departmentColumn chartDepartment[Department], [Total Sales]
FootfallCard[Footfall]
RegionSlicerStore[Region]
Store formatSlicerStore[Format]

Questions this dashboard answers

Each one is answered by a visual on the page, from the sample model's own tables and measures.

About this dashboard layout

Store networks are managed through league tables, so this layout gives the matrix of stores (sales, like-for-like growth, sales per square foot, conversion, average basket) the bottom half of the page, with the map above it for context. Sales density, not total sales, goes on the map's bubble size; otherwise the biggest stores always look best.

The left panel is the page's narrative column: logo, title, a one-line explanation, three stacked KPIs (total sales, like-for-like growth, footfall) and the region and format slicers at the bottom. A side panel like this works well for pages that are printed or exported to PDF, because the headline and filters stay together.

Department sales sit next to the league table as a column chart. Select a store in the matrix and the department chart shows its mix, which is how area managers find a store that sells well overall but under-trades in one category.

Like-for-like growth needs a store-age flag (open for at least 13 months in both periods). Compute it as a column in the store dimension and filter the LFL measure on it; never compare new stores against an empty prior year.

Visuals on the page

Positions are Power BI page pixels. Enter them in Format → General → Properties → Size and position, or use the PBIP download where they are already set.

Visual positions in the Retail Store Performance template
VisualTypeXYWidthHeight
Stores by sales per sq ftMap37640864272
Total salesCard5623225680
Like-for-like growthCard5634425680
Store league tableMatrix376360520320
Sales by departmentColumn chart944360296320
FootfallCard5645625680
RegionSlicer4859227240
Store formatSlicer4864027240

Custom visuals for this layout

Built-in Power BI visuals cover most slots above. These slots also suit a custom visual; each page covers the data shape, DAX and a prompt to generate it as a .pbiviz.

Already have a report?

Brand Makeover tries Retail Store Performance first on every page of your Power BI project (.pbip zip) where it fits: the page's visuals have to go into its 6 data slots without overlaps. Pages it can't seat get another catalog layout or a brand grid. Queries, filters and bookmarks are left as they are. Free, in your browser.

Opens with the Analyst / Dense preset, because the Executive preset doesn't use this layout (No KPI band; this preset needs one).

Restyle my report into this

Swap a slot for a custom visual

Pick any slot and VizForge AI writes a custom visual (.pbiviz, with TypeScript source) sized to it, in this template's colours and shaped for the fields it is bound to.

Generate one that fits this layout.

Card · 256×80 px · bound to [Total Sales]

1, 2 or 5 credits depending on the brief · 5 free on signup. Sign in or create a free account on the next screen; the brief is saved for 30 minutes.

Brief sent to the generator (you can edit it there)

A Power BI card visual titled "Total sales". It sits in a 256×80 px slot on a designed report page. Match the report's brand: data colours #B4532A, #6B7F3A, #A58754, #4F5D6B, #8C6A4E, #2E7A6F; background #FFFFFF; text #2A2420; font Segoe UI. Transparent visual background so the page design shows through; no visual border. In the sample model it is bound to [Total Sales]; keep the same data roles so the fields drop straight in.

Not sure what to build? Browse the visual catalog or open the template in the design studio and hand off any slot from there. Or start in the AI generator with a blank brief.

Colours and theme

Earth Tones

Terracotta, olive, sand and slate Power BI theme on a warm paper page; grounded, low-glare colours for sustainability, agriculture and facilities reports.

See the Earth Tones palette and contrast checks →

Use the background in an existing report

Prefer to keep your own report? Apply the design to it instead of opening the PBIP.

  1. 1

    Download the background

    Take the 1920×1080 PNG for a new page in a Fluent 2 report (the default size for new pages), or the 2× PNG (2560×1440) for sharp text on a 1280×720 Classic page. Power BI scales the image to the canvas.

  2. 2

    Set the canvas background

    Format page → Canvas background → Browse. Set Image fit to Fill and transparency to 0%.

  3. 3

    Import the theme

    Design ribbon → Import theme (in the Power BI service: View → Theme pane), then pick the downloaded JSON. Data colours and fonts now match the design. Older Desktop builds: View → Themes → Browse for themes.

  4. 4

    Place your visuals

    Size each visual to the positions above with background and border off, or open the PBIP project where they are already placed.

Questions about this template

Does the Retail Store Performance template come with sample data?

Yes. The “PBIP with sample data” download contains a semantic model with 5 tables and 5 DAX measures, and every visual on the page is already bound to it. The sample: Ten UK stores in three regions and three formats with quarterly sales by department and footfall from Oct 2024 to Sep 2026. Milton Keynes opened in April 2025, so it is excluded from like-for-like growth. The data is written into each table's Power Query step, so there is no data source or sign-in.

Is it a .pbix file?

It is a Power BI project (PBIP): a folder of text files that Power BI Desktop opens like a .pbix. Open the .pbip file, select Refresh once to load the sample rows, then use File → Save as if you want a single .pbix.

What visuals are in the Retail Store Performance template?

The page has 8 visual areas: 1 map, 3 cards, 1 matrix, 1 column chart, 2 slicers. Their exact positions are listed on this page so you can match them in Power BI's Format → General → Properties panel, or skip that step by downloading the PBIP project.

Which theme does the Retail Store Performance template use?

It ships with the Earth Tones theme (light tone). Download the theme JSON here, or open the template in the design studio and switch to any other theme or your own brand colours.

Is there a dark version of the Retail Store Performance template?

Yes. Switch the preview to Dark and every download (background, theme JSON and PBIP) comes in that version. The layout is identical; the page, card and text colours are re-solved for a dark page, and the accent, status and data colours keep their hues but are adjusted until text meets WCAG AA (4.5:1) and chart colours reach 3:1 against the cards.

How do I use the background image in Power BI Desktop?

Select the page, open Format page → Canvas background, choose Browse and pick the PNG, then set Image fit to Fill and transparency to 0%. Give your visuals a transparent background and no border so the designed panels show through.

Can I open the PBIP project in Power BI Desktop?

Yes. PBIR is the default report format in Power BI Desktop since September 2026, and the download is a PBIP project: unzip it and open the .pbip file, select Refresh once and the sample data loads into visuals that are already bound (the empty PBIP leaves the containers unbound for your own data). Microsoft still lists projects and TMDL as preview features (as of Nov 2026), so if Desktop won't open it, enable them under File → Options and settings → Options → Preview features.

Build guides for this dashboard

Guides to the same dashboard job: which custom visuals it needs, the DAX behind them and prompts to generate them.

KPI cards for this layout

Headline numbers drawn by one DAX SVG measure each, for the Card visual or a table row.

Designs made for this template’s KPI slots: Store rating stars. Browse all styles in the KPI card gallery or build your own in the SVG measure builder.

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Make the Retail Store Performance template yours

Swap in your brand colours and logo, move panels, add icons and generate missing visuals with AI, then export the background, theme JSON and PBIP project.

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