Text, HTML & AI · Daniel Marsh-Patrick

HTML Content: pricing, limits and alternatives

FreeNot certifiedFree (MIT)

HTML Content renders HTML, SVG and Markdown produced by your DAX columns and measures, which is how many teams build custom KPI cards, rich tooltips and styled text in Power BI. Version 2.0 comes in two free listings: the Regular edition (uncertified, broadest feature set, documented scripting) and HTML Content Secure (certified, sanitised).

By Nawaf Sharaf · Founder & Reliability Engineer · Updated November 4, 2026

Skip to: build your own version →

Facts as of November 4, 2026

HTML Content facts
Listing name	HTML Content (Microsoft Marketplace)
Publisher	Daniel Marsh-Patrick
Category	Text, HTML & AI
Licence model	Free
Price	Free (MIT)
Certified	No · listing says it can access external services or resources
Latest version	2.0.0.0 · released September 28, 2026
Source code	github.com/dm-p/powerbi-visuals-html-content
Native alternative	Text box + dynamic titles (GA)

Pricing

HTML Content is free: the listing has no paid plan.

Checked on November 4, 2026. Prices change; confirm with the vendor before you buy.

Strengths

Any layout you can express as HTML/SVG from DAX, including sparklines and icon cards.
Regular edition supports remote images, web fonts, iframes and, from 2.0, documented scripting patterns.
Free and open source.

Limits

The Regular edition is not certified, so PowerPoint/PDF export and certified-only tenants need the Secure edition.
The Secure edition sanitises away remote images, web fonts, iframes and scripts.
Both need Power BI Desktop July 2024 or later (Report Server September 2024).

Certification and tenant notes

Regular: not certified (can load external resources). HTML Content Secure (formerly “HTML Content (lite)”): certified.

Microsoft certifies visuals whose code it has reviewed and that make no external calls; certified visuals work in PowerPoint/PDF export and email subscriptions, and admins can restrict a tenant to certified visuals only (Microsoft Learn). To see whether your tenant allows an uncertified visual in the service, Desktop, exports and subscriptions, run the free custom visual tenant check.

When native Power BI is enough

Our take: For SVG images from a measure, the native table, matrix and new card can display data-category-tagged SVG images without any custom visual. HTML Content is worth it when you need full HTML layout and CSS.

Closest built-in visual as of Nov 2026: Text box + dynamic titles (GA). Rich text with measure values; no HTML/CSS.

Alternatives to HTML Content

HTML Content SecureDaniel Marsh-Patrick · Free (MIT) · certified
Certified edition from the same author.
DenebDaniel Marsh-Patrick · Free (MIT) · certified
Free and certified; declarative charts instead of HTML.
Text Enhancer (MAQ)MAQ Software · Free · certified
Free, certified styled text without writing HTML.
Generate your own with VizForgeOne-off credits · you own the code · not certified
A visual built to your brief from a plain-English prompt. Trade-offs are listed in the panel below.

Build your own version

Generate a visual that does the part of HTML Content you need

VizForge writes a Power BI custom visual from a plain-English brief and gives you the .pbiviz and its TypeScript source. The brief below is a starting point based on what HTML Content is used for; edit it to match your report, then send it to the generator.

Generator prompt

277/2,000 characters

Sign in or sign up free (5 credits on signup); the prompt is saved for 30 minutes and opens in the workspace once you're in.

What it costs

One generated visual costs 1–5 credits, once. The smallest pack that covers it is the Starter Pack: $9.99 for 10 credits, which leaves room for a few refinements. No per-user or annual fee: the file is yours.

HTML Content itself is free, so generate only if you need something it doesn't do.

Honest trade-offs

Not Microsoft-certified: Power BI only shows certified custom visuals in PowerPoint/PDF exports and email subscriptions, and tenants that allow certified visuals only will block it unless an admin deploys it as an organizational visual.
You own the .pbiviz and its TypeScript source, so there is no per-user licence and nothing expires; you also maintain it yourself when Power BI changes.
A generated visual has its layout in code, so report authors don't maintain long HTML strings in DAX; changing the layout means regenerating rather than editing a measure.

FAQ

What is the difference between HTML Content and HTML Content Secure?

Per html-content.com, Regular aims for maximum functionality in the custom-visual sandbox (remote images, web fonts, iframes, scripting). Secure is a certified build with a reduced tag set and no external calls, for PowerPoint/PDF export and certified-only tenants.

Is HTML Content free?

Yes, both editions are free on Microsoft Marketplace.

Can I use JavaScript in HTML Content?

From version 2.0 the Regular edition documents scripting patterns: embedded script elements and inline handlers execute. The author notes this is not formally supported. The Secure edition removes scripts.

Sources

All sources read on November 4, 2026. VizForge is not affiliated with Daniel Marsh-Patrick; product names identify the products only. Corrections are welcome.

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